We Say:

Following hot on the heels of the launch of the MyCommerce-powered store for The Price Is Right, came the big one itself - the official online store for American Idol™. Updated with fresh merchandise based around events and characters appearing on the show, the store is busiest during Idol's 4-month long run on Fox each year. It features an eye-catching Idol design, as well as interactive fan polls, dynamic Featured Products blocks and Twitter integration.