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Invitation Suite (formerly Sweet Paper Lane) represents on of our biggest undertakings to date. The previous site was an old CRE Loaded shopping cart site, had thousands of products, and was bloated, unwieldy and difficult to update. The brief was to develop a site utilizing the latest technologies, and implement features that represented a modern invitation and stationery website. A clean, uncluttered design and smooth user experience was needed on the front end, and lots of custom components were developed to make backend administration simple and easy.

We added advanced filters to improve customer search; a Favorites feature allowing customers to bookmark invitations and products throughout the site, multiple info tabs on the product detail page (shown in the screengrab above), a dynamic homepage slideshow, advanced SEO features, and the largest component, an Online Invitation Preview Tool, allowing customers to type out and position all their text and see an instant, real-time preview. The end result is a beautiful, clean online invitation and stationery website truly fitting of the modern era.

 


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